Case Studies



ONIT HELPS CITY STREAMLINE ITS EVENT PLANNING PERMIT PROCESS, AND PLAN FOR DIGITIZATION

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Issue

Onit’s client, a city of nearly 750,000 residents, struggled with a cumbersome and manual process for issuing permits for special events impacting City streets, parks, and buildings. With 13 City departments and two state agencies required to process different elements of the permit, the organizers of festivals, marathons and other events were typically receiving their final permits only a few days before their events, instead of two weeks in advance per the municipal code.

City stakeholders had identified a potential IT solution, however were unable to properly analyze its benefits without a better understanding of the complete permitting process and pain points.

Strategy

With event permit stakeholders including the City public safety agencies, health department, liquor and cannabis regulator, state and city transportation agencies, and others, Onit recognized the need to properly map the existing process and create consensus on the future state vision, before engaging with any particular solution. Onit proposed a strategy leveraging a Lean/Agile hybrid approach to scope the boundaries of the permit process. This included identifying the key stakeholders, documenting the pain points, and articulating the “voice of the process” – extracting the steps necessary for the process to deliver value to the stakeholders.

Crafting a Solution

Onit first worked with the City team to build a Lean-style SIPOC chart – an acronym for “Suppliers, Inputs, Process, Outputs and Customers”. This results in a simple diagram outlining the process start and end points, high level steps, and stakeholders, and it established the boundaries for the improvement work.

The team then used an Agile tool of creating “user stories” to envision system functionality. Working with representatives from across the stakeholder groups the team captured 48 opportunities for improvement, then derived user stories for these. Examples included notifications to stakeholders of changes in permit application status; reduction in manual data entry from PDF application forms into City systems and streamlining permit payment processes. Of particular resonance was the user story around how payment was calculated – a process that currently requires up to 100 decision and calculation points, including the manual counting of intersections on a map.

The user stories enabled the creation of a hybrid stakeholder/ OCM table, which articulated each stakeholder’s input to the process, what they needed out of the process, and a model communications protocol. Data was gathered for each step, including cycle time and handoff points between different systems and groups. This created a framework for analyzing the ROI of potential solutions, making proposed changes data-driven and quantifiable.

Results

  • Identified 289 unique points of human intervention on each permit application
  • Identified opportunities to reduce cycle time and to reduce handoffs
  • Enabled City Permits Specialist to clearly articulate the complexities of the process
  • Created four solution opportunities and analyzed each based on cost, implementation time and other key criteria. This let the City make a data-driven decision on the future state.

ONIT HELPS UTILITY IMPLEMENT GIS SOFTWARE IN ESSENTIAL STRATEGIC UPGRADE

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Issue

Onit’s client, a municipal utility providing power to more than 181,000 Washington state residents, was replacing its decade-old Geographic Information System (GIS) with a more modern and customizable mapping solution. The success of the project was of great importance to the utility, as the new GIS tool would form a foundation for multiple initiatives related to grid modernization, safety, security, and other key strategies.

Onit was engaged to provide Organizational Change Management (OCM) support for the GIS implementation, combining its business process skills and Prosci change management expertise to help staff make best use of the new tools.

Strategy

Onit immediately recognized the importance of stakeholder education and engagement to the project’s leadership. A successful GIS implementation would lay the foundation for multiple projects to come. This made stakeholder understanding of the potential of their new GIS platform essential to unlocking the creativity necessary to plan and execute future projects.

As some misalignment existed between the client’s vison and the goals being pursued by the system integrator, Onit’s strategy included leveraging its business process expertise to facilitate consensus around GIS build requirements, then crafting an innovative and engaging OCM strategy to capture users’ imaginations.

Crafting a Solution

Onit’s first task was to establish a process mapping template that would better help stakeholders envision an ideal implementation and clearly identify points of change between current and future states. This included properly identifying the impacted workstreams, involving all necessary stakeholders in mapping, and using a gap analysis to determine impacted roles and the level of impact.

Onit then focused on OCM engagement, using a combination of communications and outreach activities to build awareness and foster a desire for involvement. Tactics included a naming contest for the GIS web app (welcome to the world GISmo!); a visually rich newsletter showcasing staff use cases; an involved Change Agent Network (CAN); and a series of short, engaging feature spotlight presentations highlighting different aspects of the product.

Onit also worked with the client training team and system integrators to create the Training Plan. This included defining the training needs for each impacted role, and identifying which processes to convert to more detailed desktop procedure documents. Through its iterative work mapping processes, Onit was able to identify previously overlooked roles that would also be impacted and ensure that all impacted roles were accounted for in the Training Plan.

Onit’s approach brought together the OCM, Process, and Training deliverables into a unified and coordinated package with user engagement at its core.

Results

  • Client received a full suite of detailed process documentation with staff trained in documentation techniques for future updates.
  • Client received an OCM Strategy Playbook for use in future programs, including a newsletter template, outreach activity templates, video best practices, and model CAN guidelines. The Playbook was optimized for the client’s specific type of business and organizational culture.
  • Client saw high levels of staff engagement, generating genuine interest in the project.

Onit Helps Large Public Sector agency Flourish in the Virtual World

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Issue

in 2021, with COVID-induced changes to work locations and practices becoming a “new normal”, a large Pacific Northwest public sector agency engaged Onit Management Consulting to assist their Project and Program Delivery (PPD) capital projects department in adapting to a remote and hybrid work environment.

Strategy

Onit worked with PPD managers and supervisors to collect their requirements for the project, and identified a set of core themes including Collaboration, Communications, Self-Care, Teamwork, and Facilitation and Meeting Management.

PPD managers and supervisors highlighted the need for their teams to improve their expertise with collaboration technologies such as Microsoft Teams, SharePoint, and the Microsoft 365 stack, as well as to develop new communications skills and techniques.

Onit developed an approach including Organizational Change Management (OCM) initiatives aligned with Prosci’s ADKARmethodology, as well as formal and informal training.

Crafting a Solution

Onit created a Teams hub to anchor project communications, and a schedule of activities with a new theme featured each month.

For each theme Onit created tailored “roundtable” type activities designed to open upconversation about best practices while also exposing participants to different aspects of their collaboration technology, such as online whiteboards, online meeting breakout rooms, inmeeting flash polls, different presentation and facilitation techniques, and more.

Onit also created activities for monthly all-hands and manager/supervisor meetings, hosted technology awareness sessions focused on different aspects of the Microsoft 365 suite, and hosted drop-in “Office Hours” for PPD staff to get one-on-one assistance with virtual world dilemmas.

To reinforce the messages for each month’s theme Onit produced a monthly newsletter including a calendar of activities for the following month andposted a regular cadence of themed articles and videos to the Virtual World Teams hub.

The final step (for completion in Dec 2022), is for Onit to collectthe content developed during the sessions, including contributions from PPD participants and external guests, and repackage them into a series of interactive eLearning and “micro-learning” modules. This will ensure WTD has a library of lively and engaging on-demand materials marrying technical expertise with interpersonal skill-building, helping current and future WTD staff get the most from their remote and hybrid workplaces.

Results

With the first six months of activities demonstrably helping PPD staff build their confidence and proficiency operating in a remote and hybrid environment, the PPD Director requested that Onit extend its engagement.

Onit’s PPD Virtual World activities are scheduled to run until the end of 2022.

ONIT HELPS LARGE PUBLIC SECTOR AGENCY ADOPT NEW PROGRAM MANAGEMENT METHODOLOGY

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Issue

In 2020 a large Pacific Northwest public sector agency was in its second year of a multi-year Program Management (PgM) transformation. While training in the new PgM methodology was already in progress, this agency called on Onit to assist its Projects and Programs Delivery (PPD) organization to more effectively adopt the new approach.

Strategy

Onit developed an approach including Organizational Change Management (OCM) initiatives aligned with Prosci’s ADKAR methodology, and hands-on coaching and mentoring techniques designed to develop peer SMEs among PPD staff. With different PPD programs undergoing PgM training at different times, Onit formed the groups into cohorts, to build a sense of community and camaraderie despite the teams working remotely. In recognition of the PgM Initiative’s foray into new spaces, the cohorts opted to name themselves after NASA missions, with the Mercury cohort piloting the new PgM methodology and materials, and the Mercury cohort validating the completed training curriculum.

Crafting a Solution

Onit created communications channels including a Microsoft Teams site and a monthly newsletter to anchor the project.

With a desire to center the expertise and experience of the Program Managers and Project Control Engineers, Onit also created a PgM Blog and a monthly “Community Meeting”, leveraging both to showcase PPD subject matter experts (SMEs) and facilitate peer learning opportunities.

Onit worked with PPD SMEs to align PgM Blog and Community Meeting content with each cohort’s training schedule, highlighting practical PPD applications of theories covered in PgM training, as well as facilitating discussions of best practices and opportunities for future implementation.

Over the course of the engagement Onit created a library of easy-to-use reference materials, including themed articles and videos posted to the Teams site, “one-pagers” highlighting PPD use of PgM approaches, and best practice PowerPoint decks.

Onit then packaged these materials into a comprehensive “playbook”, writing narrative text to connect the sections and provide guidance on using the PgM tools and templates. timesand locations, broadening the pool of presenters and allowing for more creative presentations.

Results


At the conclusion of Onit’s engagement in July 2022, the client team had the confidence and expertise to take its continuing PgM journey in-house, continuing to build on the foundation laid by the Onit team and the PgM cohorts.

PPD plans to continue many of the innovations introduced by the Onit team, including Community Meetings and peer-to-peer support.


Onit Builds Customized Project Management Toolkit; Designs Process Adoption Strategy

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Issue

Onit’s client, a multi-agency local government organization, had struggled with inconsistencies in how projects were executed, monitored and evaluated in different parts of the program. With staff drawn from different departments, divisions and agencies, the multiple different methodologies and project approaches made it hard to share resources and accurately communicate status.

Onit Management Consulting was hired to perform a full evaluation of the client’s approach to project management, develop a methodology that would work across the whole program, and train staff in using the new project framework.

Strategy

Onit immediately recognized the need for a comprehensive evaluation of the client’s project management needs, followed by the creation of a system deeply rooted in project management best practices.

It was also clear that the client culture was strongly consensus-driven, with a great deal of value placed on peer relationships and support. To be successful the strategy needed to ensure staff would gain new skills that would be valued and respected within the organization, and that they would see rapid benefit from applying the new project management methods. In an environment so driven by peer support, a careful adoption program also would be essential.

Crafting a Solution

As the project would require extensive change management support in addition to project management system design expertise, Onit put together a team including specialists in project management training, Prosci ADKAR change management, communications and adoption.

The Onit team’s first task was to gather information about how different client teams managed their projects, where teams felt their current project management methods had strengths and opportunities, and what types of improvements might be meaningful to them. Onit conducted a survey to get feedback on project preferences, tools and practices, then conducted stakeholder interviews to assess requirements.

Onit’s technical team then began designing a set of project management processes and templates customized to the client’s environment, and built an 8-session training course to teach client staff to use the toolkit. Prior to a full rollout the toolkit was tested by a pilot team, with refinements made to the toolkit and the training based on the pilot team’s feedback.

While technical design work was underway Onit’s change management team worked on an adoption plan to support the training. The plan included both passive and active tactics – passive tactics such as a poster campaign to reinforce messages from the training sessions, and active tactics such as coaching sessions and roundtable discussions to embed the toolkit into in-flight projects.

Results

  • A framework of project management processes and a comprehensive toolkit of templates were uniquely customized to the client’s environment.
  • An 8-session training program was developed, plus supporting materials for later client use.
  • Adoption activities successfully reinforced messages from the training sessions.
  • Nearly half of the client’s staff attended the initial training. A second training series was scheduled along with follow-up coaching.

ONIT MAPS SHAREPOINT MIGRATION TO ORGANIZATIONAL TRANSFORMATION

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Issue

Onit’s client, a Puget Sound regional transit agency, had used SharePoint for nearly 15 years. Over two previous upgrades to SharePoint 2010, few architectural changes were made and little governance implemented, even as the agency grew and reorganized. By 2016 SharePoint 2010 was at its “end-of-life” phase, however perpetuation of the current architecture was not feasible.

Onit Management Consulting was hired to perform a full evaluation of the client’s existing SharePoint 2010 farm and envision the next evolution of the client’s SharePoint environment, including developing strategic and tactical migration plans.

Strategy

Onit quickly recognized the importance of aligning a new SharePoint vision with organizational change management. Our team included a SharePoint Architect, Project Manager, Internal Communications and Adoption Specialist, and a consultant with deep expertise in Office 365 implementation and training.

Our strategy included current state analysis and gathering requirements for a new environment, and the creation of a technical architecture and migration plan, alongside a strategy to provide training and stimulate a sustainable adoption process. The strategy sought to empower agency staff to use SharePoint Online and Office 365 to solve business problems.

Crafting a Solution

Onit uncovered a mass of obsolete data and work practices that had become “baked into” the client’s SharePoint environment. Broken links and non-functioning workflows led to ad-hoc workarounds. There were hundreds of site collections and little sharing of data across teams, and widespread duplication without version control.

The Onit team also recognized that struggles in sharing data impacted the development of standardized business practices. With a major system expansion coming, the client was receptive to linking updated data management policies with improved project management, using SharePoint O365 as the engine for streamlining business processes and standards.

Onit designed a simplified SharePoint architecture around just three site collections, leveraging the discovery capabilities of Office 365. The team worked closely with Records Management staff to integrate retention rules and best practices into the architecture. A high-level project plan was produced, as well as an Enterprise Content Management Plan, Governance Plan, and technical documentation.

An Enterprise Adoption Plan included training, an adoption program facilitating peer learning and showcasing best practices, and an organizational communications plan. This would support the technical migration as well broader practice and process changes, weaving together SharePoint, Office 365 and process improvement.

Results

  • Multiple initiatives from IT, Records Management and leadership tied together into a single vision.
  • Path developed for standardization of data and records retention practices.
  • Future environment mapped to client’s current and future business vision and needs.
  • Strategic and technical guidance provided to guide major migration/ transformation project.

ONIT BUILDS PROCESS MAP FOR COMPLEX SALES TRAINING EVENT

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Issue

Twice yearly Onit’s client, one of the world largest software companies brings together half of its field sales team (thousands of sellers from across the world) for a conference covering sales strategy, new product updates, peer learning, and recognition. However, the method of event delivery, relying almost exclusively on third-party vendors, had been undocumented, labor intensive, process bereft, and difficult to scale.

Additionally, executive leadership had begun asking the event team to put on larger events with more moving parts while using less funding – a clarion call for more effectiveness and efficiency. Onit was brought in to map the event delivery.

Strategy

Recognizing that the event was executed each cycle largely by third-party party contract resources, each with their own undocumented processes and procedures, Onit decided to focus on how information flowed throughout the event cycle. By mapping how and when information passed between the many vendor firms and temporary workers involved, and how collective decisions were made based on that information, Onit could then build management tools to support the client’s administration of these third-party external resources.

Crafting a Solution

Onit focused its solution around People, Process and Tools.

  • People:
    • Educating the client and their contract event delivery resources on the value of disciplined process execution;
    • Reviewing the current informal processes with event staff and identifying where improvements could be made by leveraging SME knowledge within a Lean framework.
  • Process:
    • Capturing the agreed first pass “improved” process, then applying a more rigorous review for opportunities to gain efficiencies and effectiveness using proven Lean, Six Sigma and PMI-PMBOK techniques.
  • Tools:
    • Creation of a process map for the final version of the newly enhanced process, showing where efficiencies had been gained.
    • Development of additional tools to assist project leadership in visualizing the event delivery from a project management perspective, and illustrating areas where further efficiencies could be gained.
    • Documenting areas of risk to be analyzed and managed.

Results

  • Project team and project leadership could align around a single event delivery framework.
  • Event delivery was made more effective and efficient by eliminating the need to create ad hoc processes and methods for each iteration of the event.
  • The new improved delivery framework was captured and documented, removing the risk of losing essential intellectual property with a change in personnel.

ONIT MIGRATES NETWORK DRIVE; PROVIDES GOVERNANCE, USER TRAINING AND CHANGE MANAGEMENT

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Issue

For 20 years Onit’s client, a division of a large public sector public utility, had used a shared network drive without governance. With no file management protocols, standardized folder architecture or consistent naming conventions, the drive had evolved into an anarchic collection of files and folders housing terabytes worth of data, which users struggled to navigate and which hindered productivity. The vast majority of data had no clear owner, with files “lost” when staff moved on. Faced with a pending platform change the division was charged with cleaning up its network drive and coming into compliance with Records Management policy.

Strategy

Onit’s deliverables were a current state analysis, plus file folder architecture, naming conventions, and migration strategy and support.

Onit quickly realized the importance of user involvement in the new system design and the migration itself. They also recognized that a recent reorganization was an opportunity for the new file system to support leaders’ vision around new work practices, rather than just reflecting the org chart. Thus the strategy was to guide team leaders in building a new architecture around information flow, and helping users migrate their own data, including bringing their files into archiving compliance.

Crafting a Solution

Onit formed a stakeholder group representing each team as well as IT, Records Management and division leadership. This group mapped information flow, as well as business requirements. Onit then guided the creation of a new file structure based on this information flow, along with naming conventions and a governance plan mapped to business needs and practices.

Onit also created an engagement plan and supporting materials to provide users information on the new system and to encourage participation in the migration. Engagement included a steady cadence of updates during the system development process, a user migration process, short videos about the system and the migration process, “cheat sheets”, and a detailed user manual. A SharePoint site was developed to provide on-demand training materials for the initial migration and for ongoing maintenance and policy compliance.

The migration process included identifying files falling outside the utility’s archiving policies and marking these for deletion, as well as archiving all relevant records per policy. As part of the training, users were also taught simple monthly and annual routines to ensure the system remained in compliance.

Onit also assisted users in the migration process, providing 1:1 and small group training, capturing user questions to feed into FAQ resources, and authoring a project newsletter.

Results

  • New file architecture supports business needs
  • 75 users trained in a new file system and in City archiving and file retention policies
  • 270GB+ of data earmarked for deletion
  • 200+GB of data earmarked for archiving
  • 150,000+ files migrated into the new system
  • Governance and training materials in place for ongoing management

PMO ENHANCEMENT: ONIT PARTNER HELPS CREATE HIGH PERFORMANCE PROJECT TEAMS

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Issue

A start-up telecommunications company (“Acme”) had engaged a global networking infrastructure provider to build its nationwide new technology network from the ground up. This provider (“Alpha”) was struggling to meet the start-up customer’s expectations, as most of Alpha’s customers were mature communications concerns with mature processes and levels of administration that made agility unnecessary. Acme instead required the support of a dynamic organization to provide subject matter expertise. Acme was under tremendous performance pressure from its Wall Street investors and was transferring this pressure to Alpha. Additionally, the challenges of the Acme project were eroding profit margins for Alpha. A new approach was necessary to enable Alpha to profitably meet Acme’s needs.

Strategy

Onit Partner Edward Byers was assigned to effect a turnaround on Alpha’s engagement with Acme. He realized this would require improvements in Alpha’s project management discipline, delivery methodology, communications and quality. His strategy was to create a more agile PMO, better able to serve a broader range of clients, including start-ups such as Acme whose needs were different to those of Alpha’s traditional customer base.

Crafting a Solution

Edward first task was to create a client-focused culture within Alpha’s PMO. This meant empowering Project Managers to act as customer advocates, and encouraging regular dialogue between Project Managers and their clients to consistently monitor customer satisfaction. This helped the PMO become aware of customer satisfaction issues at earlier stages of the process, before escalation took place.

Edward then focused on improving project discipline by establishing objective project performance metrics and accountability for deliverables via regular status reports, using tools such as Earned Value. This helped to establish an expectation of proactive task planning versus reactive behaviors, and of proper risk identification, analysis and management.

With strong customer advocacy and project discipline in place, Edward could then align the project team around standard project management practices, skill sets and techniques via formal training and certification.

Results

  • Project performance improved measurably through use of project management software and recurring status reporting of objective project metrics.
  • Project communications were enriched via the use of standard project documents, created in conjunction with the client and rolled out across the program.
  • Project quality increased as a result of the implementation of project metrics (for example Earned Value) that were then measured and displayed.
  • Engagement profitability for Alpha was enhanced due to more efficient and effective project execution.

ONIT CREATES ACCELERATED TRAINING DELIVERY FRAMEWORK

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Issue

The seller training team for a division of a large Seattle area software company delivered training at yearly intervals, corresponding with major product updates. However new cloud applications were updated more frequently, requiring more frequent seller training. Onit Partner Charlotte Franklin was engaged to assist in adapting the client’s training activity processes.

Strategy

Little material existed from previous events, and presenters were volunteers from Marketing, R&D and Sales, with limited time to assist. Thus the strategy was to develop a repeatable training framework minimizing the time required by presenters while producing high-quality re-usable content.

The analysis included studying previous events and gathering feedback from stakeholders, identifying factors contributing to positive training outcomes, and noting issues of concern to presenters. A documented process could then be created, plus supporting materials to assist presenters and the project team. The strategy also including developing a process and guidelines to re-use content across other platforms.

Crafting a Solution

It was known that live online training was cost-effective and recipients liked being able to ask questions in real-time. However it was difficult for presenters, forcing them to be at onsite studios for hours, often in the early mornings or late evenings. With limited rehearsals, presenters struggled with live demos while simultaneously fielding questions.

To relieve the burden on presenters, Charlotte restructured the event around pre-recorded video segments paired with live Q&A via Skype. This enabled presenters to participate from any location and reduced their live commitment to just 30-45 minutes. By removing the live demo the SMEs could focus on answering questions, reducing their stress and improving their performance. Video segments were recorded at convenient times and locations, broadening the pool of presenters and allowing for more creative presentations.

To create a repeatable execution process, Charlotte enlisted a core team of vendors including project leads for the online streaming platform and a video production house. This team agreed on timelines and metrics for each part of the process, enabling production of a standardized delivery template for what were now called the training “Blitzes”. The delivery template included a project plan, roles and responsibilities, pre-production and presentation templates, presenter briefing materials and event marketing materials, as well as a designated project cadence that enabled the client Program Manager to quickly manage any internal obstacles.

Results

  • Planning and production time cut from 3-4 months per event to 30 days.
  • Event cadence became predictable for presenters and trainees, improving participation rate.
  • Measurement of event results was standardized.
  • Experts were more willing to present and more satisfied with the resulting presentations.
  • Video segments were repackaged into individual tutorials, increasing the reach of the content.

ONIT PARTNER TURNS AROUND STALLED INFRASTRUCTURE PROJECT

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Issue

Onit Partner Edward Byers’ client, a Pacific Northwest area health insurance company, had a critical and high-visibility project in flight involving the replacement of its Access Control (“Key Card”) system, as it had reached “end-of-life” and was no longer supported by its vendor. Under the auspices of a previous project manager the project had inexplicably stalled. The client needed a project manager with a turnaround strategy to get the project back on track.

Strategy

Because the project had to be completed, and was already underway with the system provider selected, project turnaround was an absolute must. Accordingly, the strategy selected was to thoroughly analyze the perceived problem areas in the project delivery, then effect a “culture change” for the project. This included engaging all of the appropriate stakeholders and creating an attitude of ownership amongst them, changing their perception of the project from something they watched happen from the sidelines to something they were part of.

Crafting a Solution

Introducing the art and science of project management to both the system provider and to key client stakeholders resulted in all participants of the project team becoming “project managers”. This facilitated the introduction of tools such as RACIs and Earned Value metrics, as participants then understood and appreciated their value. Once the proper project management tools were in place and a culture change was effected, the project turnaround occurred via an intense focus on schedule and execution, both of which could now be objectively measured with the aforementioned tools.

The tools created a culture of discipline and accountability, and by reconfiguring project meetings and status reporting around objective measures rather than subjective perceptions of project status, Edward was able to create a cohesive and pro-active project team. Collaboration improved and all team members felt that they had a role to play in removing roadblocks.

Results

The project was completed successfully, garnering the following praise from the client: “Edward managed the project from vendor selection through the implementation and close-out (7-month engagement). He was a very quick study, he quickly came up to speed and took total control over the project week one!! I would highly recommend Edward to any firm who is looking for a PM with exceptional technical expertise and proven leadership skills to execute your strategy through a multi-departmental collaboration”.

ONIT DEVELOPS COMMUTE TRIP REDUCTION (CTR) STRATEGY

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Issue

With a rapidly expanding workforce, Onit’s health insurance industry client was experiencing significant parking lot congestion at its suburban campus, causing stress among staff and ill-will with neighbors. Short-term fixes included leasing expensive additional parking nearby, while the long-term fix under consideration was construction of an expensive parking garage. Onit Partner Charlotte Franklin was tasked with seeking an alternative strategy for leadership consideration.

Strategy

Onit’s strategy was to develop a solution aligning the parking issue with the client’s projected three year “hiring bubble”, as well as with corporate goals around reducing environmental impact and creating long-term sustainable growth. A strategic program to reduce single-occupant vehicle commutes would alleviate congestion without locking the client into an expensive infrastructure project, while also supporting corporate environmental goals and being scalable to respond to changing hiring levels.

Crafting a Solution

Onit considered the needs and incentives of different stakeholders, including client leadership, staff, neighbors, and the broader local community. A matrix was then developed for mapping incentives and disincentives for each. For example, the program recommended creating new incentives for staff to use alternate transportation (cash payments for ridesharing and public transit; parking permit buy-back program) and combining these with disincentives for driving single-occupant vehicles (introducing fees for parking permits).

The strategy also recommended partnering with other large nearby employers, including a large college and a hospital, who were facing similar issues. The three organizations could combine ridesharing pools to increase the options available to all staff, and could work jointly with the local transit agency on service improvements.

The third prong of the solution was to raise employee awareness of existing and alternative transportation options, including the client’s preferential parking for carpool vehicles and incentives to purchase transit passes. Onit recommended an introductory marketing campaign and a series of regular awareness activities.

Recommendations were presented as a phased program based on the level of change required and mapping actions to outcomes, enabling the client to select a solution that matched its current resource ability to execute.

Results

  • A regional Commute Trip Reduction (CTR) Committee was created including client, nearby college and nearby hospital (the three largest regional employers) and the local transit agency.
  • Transit agency tools used to establish regional rideshare program across all three employers.
  • Awareness campaign established across all three employer locations.
  • CTR Committee agreed to jointly fund future additional transit service.

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