Evangeline Abrigo specializes in event management and engagement analytics, with a background in the financial and hospitality industries. Her experience includes account management, experiential marketing, channel strategy, key performance indicator (KPI) reporting, and project management.
Evangeline’s management approach is built upon transparency, communication, and cultivating strong relationships with business partners. She identifies the strengths of her business partners and their resources, then acts as a conduit of collaboration to efficiently expedite projects. Her deep experience with analytical tools and project reporting helps her identify the right metrics for measuring success, build the appropriate systems to monitor progress, and mine results to generate meaningful reports.
- Bank of America
- Legacy Marketing Partners
- Pernod Ricard
- Southern Glazer’s Wine & Spirits
- Patron Spirits
- Microsoft Office including advanced MS Excel
- Event Management
- Budget Management
- Product and Process Training
- Data and Sales Analysis
- Database Management
As a Business Analyst at Southern Glazer’s Wine & Spirits, Evangeline created a KPI dashboard to provide visibility to the sales division of their distance-to-goal metrics on a daily and weekly basis. She used SQL to pull and organize all of Washington State’s sales figures and formatted the data into an intuitive, dynamic Excel report. This dashboard displayed each SKU being tracked, which sales staff achieved their goals, and the remaining market gaps to pursue. Evangeline’s KPI dashboard tool contributed to a 98% completion rate over the previous year’s sales distribution goals. In addition, she provided training seminars and reference sheets to her sales division to teach them the basics of data analysis.
As an Event Manager for Pernod Ricard brands, Evangeline piloted an experimental marketing plan with retail chains in the Greater Seattle Area. She oversaw scheduling, budgets, and promotional staff training, and supervised activities to raise customers’ product awareness, managed point-of-sale customer incentives, and managed reporting on program results. The pilot program contributed to a 6.1% sales increase over the same period the previous year and was widely adopted as a model program.
Education and Interests:
Evangeline holds an associate degree in Business from Bellevue College, and is pursuing a Bachelor’s in Business Administration (Management Information Systems and Technology Innovation Management) at the University of Washington with anticipated completion in 2019.
In her spare time, Evangeline likes to read, listen to podcasts, and watch TED talks and stand-up comedy. She also enjoys archery, hiking, and cooking.